The terms of the Franchisor is very clear in America. But it is not clear in our country. "American Associated of Franchisees & Dealers’ mentions 7 important facts about choosing a franchisor:A-The Franchisor has to sell his/her product or service in the best way possible.
Some firms try to sell the franchise first. The short term income from the stores can seem attractive from the long term income from the profits of the stores. Bu this way the franchisee can be confused in the long run. Well known big companies first came to Turkey to invest. The positive Picture created b these companies can be misleading. Like we see in every country fast growing franchises can come quickly but cannot achieve long term success. Franchisee has to take this into consideration.
B-Franchisors have to use the franchisees as their marketing toolThe franchisee has to choose franchisors that sell their own products and market them through catalogs, tv, etc. If the franchisor needs the franchisee for marketing purposes then their relationship has to be closer..
C-There has to be market demand fort he product/service.
If the business has so many duplicates in the market or not in demand anymore then the success may not be achieved.
D-The Brand has to be trusted and well-known.
The main reason to the investor to get a certain franchise is the brand recognition. One should also consider how the brand is known. The franchisee has to do a thorough market research
E-Franchisor should provide training, continuous support, and an effective marketing approach
F-The franchisor has to have good relations with the franchisees.
In order to have effective and successful business relations the knowledge and capability of the franchisor should be questioned.
G- The stores run by the franchisees has to keep good record of finances and sales.