Citadel Consultancy team integrate with associates and advoisors in various aspects of law internationaly, our clients are private companies, governments, nonprofit organisations and private individuals.
In spite of the diversity of our clients, our approach is always the same. We seek to develop relationships with our clients, understand their needs and deliver a quality service.
We belive in "Understanding Client Rights And Needs" is at the centre of everything we do. Through understanding the needs of our clients, we deliver tailored legal solutions, establish and maintain mutually successful working relationships. Central to this approach is our highly praised client management programme. Built around regular service reviews with clients, we ensure that our services are adjusted to meet changing needs.
Our relationship with various types of clients is also very important to us. We recognise our responsibility in every aspect of our operations; from the way we operate our business to the ways in which we contribute to the community.

Franchising Development

If you're going to franchise your business youhave the right choice to engage the services of aBritish and Australian affiliated franchise consultants; to create a franchised network and rapidly build and a business emporium.

Franchise Audit & Development Plan - Making the franchisedecision;-

This typically forms the first stage of any franchisingproject and helps us to assess the suitability of the businessfor franchising in its current format. It examines whether thebusiness meets the key criteria for successful franchising andis capable of being developed as an ethical, sound businessproposition for the mutual benefit of you, the franchisor, andthe franchisees. This is an all-encompassing study to ensurethat the franchise is based on a sound, ethical and commercially acceptable footing and you will then have a robust model from which to work going forwards.

Developing the Franchise Marketing Materials -

Be ready torecruit franchiseesYou never know how quickly you will recruit your firstfranchisee, but from a financial point of view, the sooner thebetter and we will make sure you are ready. The initial study(above) will identify and provide feedback regarding the profile of the target franchisees, the recommended methodsof recruiting them and your requirements for marketing materials. We will write these materials, provide the textualcopy for all website listings and magazine editorial and liaisewith your chosen designers to ensure that your marketingmaterials really capture the imagination of your potentialfranchisees.

Territory Planning - Optimise your franchisee fee potential

Our ongoing analysis will enable us to identify the correct size and structure of the franchise territories,which isa key ingredient in ensuring the success of each franchisedarea. We analyse the spread of your existing clients againstsuitable comparable demographic data to ensure that subsequent areas represent an equal level of business potential. We can also provide the mapping for these territories as part of the recruitment process for each of thenew franchisees.

Pilot Franchisees – Start seeing a return on your investment

It is sometimes necessary to recruit the first two or threefranchisees on the basis of them being “Pilot” franchisees. Either way, once we have territories being operated independently from your own operation we can refine thesystems and support packages to ensure that subsequentfranchisees benefit from this “learning curve”. We will be actively involved in the recruitment, launch and training ofthe pilot franchisees to ensure they are up and running with minimum delay. We will also be closely monitoringtheir progress to ensure that they develop their businessessuccessfully and that any necessary system refinements areincorporated within the operating standards.

Voluntary Disclosure Documents - Protecting you legally andfinancially

Any information given to a franchisee (either verbally or in writing) has the potential to raise issues of misrepresentation should it later be found to be incorrect ormisleading. For this reason we create a bespoke detailed Voluntary Disclosure Document which is provided to the potential franchisee in order that we can be clear and transparent in our dealings with them at all times.

Ongoing Franchise Marketing & Recruitment -

Hitting thegrowth and profit trail
Once we are all happy that we are hitting the correct target markets for franchisee profiles and that our support systems are ready we would extend the marketing to beginrecruitment of your subsequent new franchisees.

Franchisee Operations Manual - Providing the template forsuccess

An operations manual, be it hard copy or electronicmedia, needs to be produced to cover every single aspect of the operation of the business. This is a crucial document inclarifying the system standards that you require and we willwork with you to ensure that the manual ‘fits’ with the franchise agreement, is consistent in its message with anymarketing material and defines the relationship and the splitof responsibilities between franchisee and franchisor. A good, well-drafted manual will be used as a point of reference throughout the training, mentoring and management of the franchisees.

The Franchise Agreement -

A clear set of rules for everyone to followWe can either identify a suitably experienced Citadel Consultancy lawyer will produce the franchise agreement and provide all of the legal briefings and negotiations as part of our ongoing development services, thereby reducing the cost of preparingthe agreement.Franchisee Training and Support Programme – Guiding themto success
We will work with you to structure this programme, ensuring that all franchisees receive the appropriate levels oftechnical, operational and business administration trainingand support. This will ensure that firstly, they can operate the business effectively and profitably and that secondly, theycomply with your requirements for customer care, qualityand consistency which will prove crucial to your brand nationallyGrowth,

Profit and Value – Building the value of your business

The development process is about getting your franchiseup and running and achieving your initial goals for the business – but the work doesn’t stop there. Our aim is to goon increasing the profits and value of your business. Our advanced benchmarking process is unique to the franchise industry and it helps us to make sure you get the best possible long term return on your investment in franchising

Our Approach

We develop the brand into a franchise together. During this time one of our consultants will effectively become a key member of your head office team and will actively “drive” the project to ensure that it is structured correctly and addresses the aimsand ambitions of the business as a whole.