Starbucks (US) Hits a New Milestone with China Opening
Starbucks has opened its 30,000th store – launched in Shenzhen, China.

The new Starbucks Reserve Shenzhen Bay Mix City location in the largest growth market for Starbucks globally serves to demonstrate the continued momentum in the firm’s global growth agenda. The new store is inspired by Shenzhen harbour, the spirit of the city as a technology hub, and the modern life of its community.

Starbucks first opened in China in 1999, and has since grown to more than 3700 stores in its 20 years in the market.

“The opening of Starbucks’ 30,000th store is a proud moment for all Starbucks partners,” said the firm’s president and CEO Kevin Johnson. “Over the past 48 years we have worked to build a different kind of company based on a mission grounded in the human experience, the world’s finest coffees, and a constant of pursuit of doing good.

“Starbucks now serves more than 100 million customer occasions across 78 markets around the world. It all started with our first store in Seattle, Washington, and today we celebrate the 30,000th store that just opened in Shenzhen, China.”

Starbucks drives net new store growth of 6–7 per cent annually, including a variety of different formats.

Recently three new Starbucks Reserve roasteries opened in Milan, New York and Tokyo, along with a first-of-its-kind coffee sanctuary in Bali, Indonesia. A second ‘signing store’ providing employment opportunities for the deaf and hard of hearing also launched recently in Washington, DC.

As Starbucks celebrates its 30,000th store, the company’s more than 380,000 employees deliver the brand experience to more than 100 million customers weekly across 78 markets around the world.

InsideRetail Asia